Saudi-born. Zain-backed. Built for the region's digital future.
ECT — Entertainment Content — is a B2B company established in 2022 under the umbrella of Zain Saudi Arabia and the wider Zain Group. Headquartered in Riyadh, we serve enterprise partners across the MENA region.
Built on deep local market insights and Zain's infrastructure strength, ECT aims to become the most trusted and influential distribution and gaming powerhouse in the Middle East — connecting operators, retailers, esports organisations, publishers and global brands under one ecosystem.
Our verticals span device distribution — including HTC mobiles and AI glasses — retail sales of gaming and consumer devices, full-stack gaming and esports services, and a digital top-ups aggregator offering more than 5,000 SKUs across global brands and services, including official Zain KSA digital top-ups.
We speak the language of both worlds: the precision of a professional enterprise and the energy of modern gaming culture. Corporate and polished for our partners. Modern and authentic for the communities we serve.
Empower gamers and enterprises through infrastructure, esports and a full suite of digital services.
Elevate gaming from a hobby into a fully integrated digital lifestyle — starting in Saudi Arabia, scaling across MENA.
The values behind every partnership.
Reliability
Consistency, trust and operational excellence — the Zain standard applied to gaming and distribution.
Boldness
We challenge limits and redefine what's possible for the region's digital ecosystem.
Fun
Gaming is joy, creativity and discovery — and so are we.
Local expertise
We understand the culture, motivations and needs of Middle Eastern audiences.
Community driven
We empower players and partners to shape the future with us.
Enterprise first
B2B is where we start every conversation — with clear SLAs and clean integrations.
Let's build the next partnership.
From telecom operators to publishers, brands and government entities — we're ready to talk.